Sessions
Be inspired by high quality presenters and guest speakers.
SESSION SUMMARY
Psychologic impacts on behaviour via technology PRESENTED BY FIONA BENDALL Fi will discuss how social media and online / mobile platforms are more about how our behaviour has adopted them as opposed to how clever the technology is in itself. Using her Social Network, Fi will discuss how consumers online and on social are leading the charge through their behaviour and use of technology and the huge impact it has on purchasing decisions. The session will take you under the bonnet of what is really going on and where the pockets of influence really lies, and it’s not with followers or likes! |
Double your sales in the next 6months (or less) PRESENTED BY TOM HART If you’re at all like most professionals in the fitness industry, you’ve probably developed a negative attitude towards selling. Too often young personal trainers are trained to be pushy, over-bearing, and all other types of “old-skool” sales techniques in an attempt to grow services revenue for a gym. Fortunately, there’s a better way to sell (and serve) your prospective clients in a way that brings out the best in them while directing them towards a successful and happy future in working with you. And when you get this right, we’ve seen fitness professionals and studio owners increase their close rate to 80%+ on premium priced packages of long-term programs…which has doubled their revenues (and income) over and over again. In this session you’ll learn the exact system we’ve shared with over 24,943 fitness business owners in 94 countries that you can use to double your sales in the next six months (or less). |
The New Age of Online Marketing PRESENTED BY RICHARD TOUTOUNJI Let us get you on track and help you learn the New Age of Digital Marketing. The New Age Of Online Marketing is where small business owners can cut through the online noise and discover the new marketing strategies that work for service based businesses. You will walk away with valuable online marketing information and some handy tips and tools. This unique online marketing session will provide you on how to:
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The role of Music and Vision in Fitness PRESENTED BY DAVID O'ROURKE The music you play in your gym matters to your members. It is played loud, the members are listening and making the wrong choices leads your members to quickly switch to their headphones, costing you a chance to engage them. But do it right, by playing great songs, matched to your members and bringing them into the experience and suddenly you turn a gym into a community, creating loyalty and driving retention. This presentation is designed to highlight all the key factors that matter and how to get the right balance between cost and compliance, engagement and control and ultimately success or failure |
The Think Tank – getting you career ready! PRESENTED BY KAYLA ITSINES AND TOBI PEARCE (students only) This session is for future fitness professionals investing in the strength and sustainability and getting you industry ready. You will:
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Simple steps to radically improve client outcomes and job satisfaction for fitness professionals PRESENTED BY CAROLINE BILLS If you find it challenging and frustrating to work with unmotivated clients this presentation will help you understand the skills required to manage a wide variety of people so that you can build a successful business. It will include useful tips and strategies to use with clients and a case discussion so that your practice achieves more satisfying outcomes for both you and your clients. |
Improving Business Quality for superior performance PRESENTED BY KEITH PHILLIPS What is business quality and how does it improve business performance? Demonstration of the Fitness Australia Quality Accreditation program:
How can your participation help improve the whole industry? Harvesting data for Fitness Australia insights. |
Physical inactivity and public health: why the fitness industry is both part of the problem and the solution PRESENTED BY DR JASON BENNIE While much is known about the multiple health benefits of engaging in regular physical activity, in 2016 it was estimated that 85% of Australians do not meet the physical activity public health guidelines. Devising sustainable strategies to assist populations to engage in regular aerobic physical activity and strength training are among the greatest challenges in health promotion. The aim of this presentation is to: (1) describe the complex issue of inactivity within a public health context; and (2) discuss the potential for the fitness industry and fitness professionals to orientate their services to promote and support population-level physical activity adherence. |